Jack Auld is a furniture designer, maker and exceptional custom joiner. He is the designer, founder and maker at Auld Design – a custom furniture design business specialising in bespoke timber furniture. Timber is somewhat, ingrained (pardon the pun) in Jack’s blood and you only have to take a look at the quality of his custom-built furniture to understand why. Jack reached out to Three Names Creative to give his existing logo a revamp. He wanted it to be cool and edgy but also pay respect to his craft.
A rustic, hand-written script paired beautifully with a classic yet contemporary typeface, embedded on an abstract wood-grain textured background as a nod to Jack’s master of his craft, this logotype translates seamlessly across print collateral, digital and signage environments. Both Jack and Three Names Creative are over the moon with the final product!